Local SEO1 min read
The Local SEO Audit Checklist We Run for Every New Client
Zenith Ranking Editorial · Jul 5, 2026
From GBP categories to NAP consistency — the 22 checks we do before recommending any link work.
Foundational fixes
Lock down your GBP primary category, service area accuracy, and verify ownership across all locations before anything else.
On-page
Each location page should have unique copy, embedded map, schema (LocalBusiness), and internal links from city-cluster content.
Citations
Run a NAP scan across the top 50 local directories. Inconsistencies erode rank faster than thin content.
Reviews
Velocity matters more than volume. 2 reviews/week beats 60 in one weekend.
Links
Local sponsorships, chamber listings, and niche directories outperform generic guest posts for map pack lift.
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