E-commerce · case study

DTC e-commerce launches with 240+ press pickups in 30 days

Client · Aperture Goods

Press pickups (30d)
+243
0 → 243
Referral sessions
+31k
— → 31k
Branded search volume
+8.4k
— → 8.4k/mo
Challenge

Pre-launch DTC brand needed authority signal and referral traffic without paid media spend.

Strategy

3-wave PR distribution + content syndication on Tier 1 lifestyle outlets + DR 60+ flagship backlinks.

Services used
Press Release DistributionContent SyndicationHigh-End Backlinks
"The launch felt orchestrated by a top-tier PR firm. Costs were a fraction of agency quotes we received."
— Lena Marsh, Head of Growth

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